How to Get More Sales Dropshipping: A 6 Step Guide (2023)

Dropshipping is a low-risk and profitable way to sell online. It allows you to sell products without having to buy inventory, store it, or ship it to customers. You simply partner with a supplier who handles these tasks for you, and you focus on marketing and customer service.

Dropshipping is a great business model for anyone who wants to start an online store with minimal investment and risk. However, it also comes with some challenges and competition. You need to find reliable suppliers, choose the right products, attract and retain customers, and optimize your website for conversions.

In this article, we will show you how to get more sales dropshipping in 2023. We will share 6 tips that will help you boost your dropshipping sales and grow your business. Whether you are a beginner or an experienced dropshipper, these tips will help you take your dropshipping store to the next level.

Let’s get started!

How to Get More Sales Dropshipping: A 6 Step Guide (2023)

Step 1: Have a professional, conversion-optimized website

Your website is your online storefront. It is where you showcase your products, communicate your value proposition, and persuade visitors to buy from you. Therefore, having a professional and user-friendly website is essential for dropshipping success.

Your website should look like an established e-commerce business with real backing behind it and not just some hobby project of yours. You want to build trust and credibility with your potential customers and make them feel comfortable buying from you.

To have a professional and conversion-optimized website, you need to pay attention to several factors, such as:

• Design: Your website design should be clean, simple, and consistent. It should match your brand identity and appeal to your target audience. You should use high-quality images, videos, and graphics to showcase your products and enhance your website’s visual appeal.
• Navigation: Your website navigation should be easy and intuitive. It should help visitors find what they are looking for quickly and smoothly. You should use clear and descriptive labels for your menus, categories, and subcategories. You should also have a search bar, a shopping cart icon, and a checkout button that are visible and accessible on every page.
• Copy: Your website copy should be clear, concise, and persuasive. It should highlight the benefits of your products, address the pain points of your customers, and provide social proof and guarantees. You should also use effective calls to action (CTAs) that motivate visitors to take action, such as “Buy Now”, “Add to Cart”, or “Claim Your Discount”.
• Speed: Your website speed is crucial for user experience and search engine optimization (SEO). A slow-loading website can frustrate visitors and make them leave without buying anything. According to Google, 53% of mobile users abandon a site that takes longer than 3 seconds to load. Therefore, you need to optimize your website speed by compressing images, minimizing code, and using caching techniques.
• Mobile-friendliness: More than half of online shoppers use their mobile devices to browse and buy products online. Therefore, you need to make sure that your website is responsive and adapts to different screen sizes and devices. A mobile-friendly website will enhance user experience and positively affect your search rankings.

Step 2: Don’t have all products at a discount

Discounts can be a powerful way to attract customers and increase sales. However, having too many discounts can also hurt your dropshipping sales in the long run. Here’s why:

• Discounts can lower your perceived value: If you offer discounts too often or too deeply, you can lower the perceived value of your products and brand. Customers may think that your products are cheap or low-quality, or that you are desperate for sales. This can damage your reputation and trustworthiness.
• Discounts can reduce your profit margin: Discounts can also reduce your profit margin per sale. This means that you need to sell more units to make the same amount of money as before. This can be challenging if you have high marketing costs or low conversion rates.
• Discounts can create price sensitivity: Discounts can also create price sensitivity among your customers. They may get used to buying from you only when there is a discount available or wait for the next discount before making a purchase. This can reduce your regular sales and customer loyalty.

Therefore, instead of having all products at a discount, you should use discounts strategically to increase conversions and customer loyalty. Here are some tips on how to do that:

• Offer discounts for a limited time or quantity: This creates a sense of urgency and scarcity among your customers and encourages them to buy now rather than later. For example, you can offer a flash sale that lasts for 24 hours or until stocks run out.
• Offer discounts for specific occasions or segments: This creates a sense of exclusivity and personalization among your customers and makes them feel special. For example, you can offer a discount for holidays, birthdays, first-time buyers, or loyal customers.
• Offer discounts for bundles or upsells: This increases your average order value (AOV) and customer satisfaction by providing more value for money. For example, you can offer a discount for buying two or more products together or for adding an accessory or warranty to the purchase.

Step 3: Use bundles to increase AOV

AOV stands for average order value. It is the average amount of money that each customer spends on your website per order. AOV is an important metric for dropshipping profitability because it affects how much revenue and profit you make per sale.

To calculate AOV, simply divide your total revenue by the number of orders in a given period. For example, if you made $10,000 in revenue from 200 orders in a month, your AOV would be $50.

Increasing AOV means getting more money from each customer without spending more on marketing or acquiring new customers. This can boost your dropshipping profitability significantly.

One of the best ways to increase AOV is by using bundles. Bundles are when you sell two or more products together as a package deal at a discounted price. For example, 

 you can sell a pair of headphones and a speaker together for $80 instead of $100 separately. This way, you can increase your AOV by $20 and provide more value to your customers.

Bundles can help you increase AOV for several reasons:

• Bundles can increase perceived value: Bundles can make your customers feel like they are getting a better deal and saving money by buying more products together. This can increase their willingness to pay and satisfaction with their purchase.
• Bundles can reduce decision fatigue: Bundles can reduce the number of choices and comparisons that your customers have to make when shopping online. This can reduce their decision fatigue and cognitive load and make them more likely to buy from you.
• Bundles can cross-sell or upsell related products: Bundles can help you cross-sell or upsell related products that your customers may not have considered or known about before. This can increase your sales volume and revenue per customer.

To create effective bundles for your dropshipping store, you need to consider the following factors:

• Choose complementary products: You should choose products that complement each other and have a logical connection. For example, you can bundle a laptop and a laptop bag, or a camera and a tripod. You should avoid bundling products that are unrelated or incompatible, such as a toothbrush and a pair of socks.
• Choose products with similar margins: You should choose products that have similar profit margins so that you don’t lose money by offering a discount. For example, if you sell a product with a 50% margin and another product with a 10% margin, you should not bundle them together unless you can increase the price or lower the cost of the low-margin product.
• Test different bundles and prices: You should test different combinations of products and prices to see what works best for your customers and your business. You can use tools such as Google Analytics or Shopify Analytics to track and measure the performance of your bundles.

Step 4: Use a blog to further increase your revenue in the long term

A blog is one of the most effective content marketing tactics for your dropshipping business. A blog can help you drive more traffic to your website, build trust and authority with your audience, educate and inform your customers, and ultimately increase your sales.

A blog can help you drive more traffic to your website by improving your SEO (search engine optimization). SEO is the process of optimizing your website and content for search engines such as Google or Bing. By doing so, you can rank higher in search results pages (SERPs) and attract more organic (free) visitors to your website.

To improve your SEO with a blog, you need to create high-quality, informative, and engaging content that provides value to readers. You also need to use relevant keywords that match the search intent of your target audience. Keywords are words or phrases that users type into search engines to find what they are looking for.

For example, if you sell dog toys on your dropshipping store, you can create blog posts with keywords such as “best dog toys for puppies”, “how to choose the right dog toy”, or “how to keep your dog entertained with toys”. These keywords are relevant to your niche and reflect what users are searching for.

By creating blog posts with relevant keywords, you can rank higher in SERPs and drive more traffic to your website. You can also include links to your products or product pages within your blog posts to direct readers to your store and increase conversions.

A blog can also help you build trust and authority with your audience by showcasing your expertise, knowledge, and personality. You can use your blog to educate and inform your customers about your products, industry trends, tips and tricks, best practices, case studies, testimonials, and more.

By providing valuable information and insights to your customers, you can establish yourself as a credible and reliable source of information in your niche. This can increase your brand awareness, reputation, and loyalty among your customers.

A blog can also help you increase sales by nurturing leads and customers along their buyer journey. The buyer journey is the process that customers go through before making a purchase decision. It consists of three stages: awareness, consideration, and decision.

In the awareness stage, customers become aware of their problem or need and look for possible solutions. In the consideration stage 

In the consideration stage, customers evaluate different options and compare them based on features, benefits, prices, reviews, and more. In the decision stage, customers make their final choice and complete their purchase.

You can use your blog to guide your customers through each stage of the buyer journey and influence their purchase decision. For example, you can use your blog to:

• Create awareness: You can use your blog to create awareness of your products and brand by providing useful information and solving common problems that your customers face. For example, if you sell fitness equipment on your dropshipping store, you can create blog posts with keywords such as “how to lose weight at home”, “how to build muscle without a gym”, or “how to stay fit during quarantine”. These keywords are relevant to your niche and reflect the problems that your customers face.
• Generate consideration: You can use your blog to generate consideration of your products and brand by showcasing the features, benefits, and advantages of your products over your competitors. For example, if you sell fitness equipment on your dropshipping store, you can create blog posts with keywords such as “best fitness equipment for home workouts”, “how to choose the right fitness equipment for your goals”, or “how to use fitness equipment safely and effectively”. These keywords are relevant to your niche and reflect the solutions that your customers are looking for.
• Drive decision: You can use your blog to drive decision of your products and brand by providing social proof, guarantees, and incentives to buy from you. For example, if you sell fitness equipment on your dropshipping store, you can create blog posts with keywords such as “fitness equipment reviews”, “fitness equipment testimonials”, or “fitness equipment discounts”. These keywords are relevant to your niche and reflect the factors that influence your customers’ purchase decision.

By using your blog to nurture leads and customers along their buyer journey, you can increase your sales and customer retention.

Step 5: Offer discount after purchase to increase customer retention

Customer retention is the ability to keep your existing customers loyal and satisfied with your products and services. Customer retention is crucial for dropshipping profitability because it costs much less to retain an existing customer than to acquire a new one.

According to a study by Bain & Company, increasing customer retention by 5% can increase profits by 25% to 95%. Moreover, repeat customers tend to spend more and refer more people to your business than new customers.

Therefore, you need to focus on customer retention as much as customer acquisition for your dropshipping business. One of the best ways to increase customer retention is by offering a discount after purchase.

A discount after purchase is a special offer that you send to your customers after they complete their purchase on your website. The offer can be a percentage off, a dollar amount off, a free shipping code, a free gift, or anything else that entices them to buy from you again.

The discount after purchase can help you increase customer retention for several reasons:

• It rewards your customers: A discount after purchase rewards your customers for buying from you and makes them feel appreciated and valued. This can increase their satisfaction and loyalty with your brand.
• It creates urgency: A discount after purchase creates urgency among your customers and encourages them to buy from you again soon. You can set a time limit or a quantity limit for the offer to make it more compelling. For example, you can say “Use this code within 24 hours to get 20% off your next order” or “The first 50 customers who use this code will get a free gift”.
• It increases repeat purchases: A discount after purchase increases repeat purchases by giving your customers an incentive to buy from you again. This can increase 

  To offer a discount after purchase to your customers, you need to consider the following factors:

• Choose the right offer: You need to choose an offer that is attractive and relevant to your customers and your products. You also need to consider your profit margin and your customer lifetime value (CLV). CLV is the total amount of money that a customer spends on your business over their lifetime. You want to offer a discount that is high enough to entice your customers but low enough to maintain your profitability.
• Choose the right timing: You need to choose the right timing to send your offer to your customers. You want to send it soon enough after their purchase to capitalize on their interest and excitement, but not too soon that they feel annoyed or regretful. A good rule of thumb is to send your offer within 24 hours after their purchase.
• Choose the right channel: You need to choose the right channel to deliver your offer to your customers. You can use email, SMS, push notifications, or social media to send your offer. You should use the channel that your customers prefer and are most likely to open and respond to.

• Step 6: Use SMS marketing

  SMS marketing is the use of text messages to communicate with your customers and prospects. SMS marketing can be a powerful tool for increasing your dropshipping sales because it has several advantages over other channels, such as:

• High open rate: SMS messages have an average open rate of 98%, compared to 20% for email and 10% for social media. This means that almost every message you send will be seen by your recipients.
• High response rate: SMS messages have an average response rate of 45%, compared to 6% for email and 2% for social media. This means that more people will engage with your messages and take action.
• High conversion rate: SMS messages have an average conversion rate of 32%, compared to 1.3% for email and 0.6% for social media. This means that more people will buy from you after receiving your messages.
• Personal and direct: SMS messages are personal and direct, as they reach your customers on their mobile devices, which they carry with them all the time. This creates a sense of intimacy and trust between you and your customers.

• You can use SMS marketing for various purposes, such as:

• Promoting new products or offers: You can use SMS marketing to inform your customers about new products or offers that you have on your dropshipping store. For example, you can say “Hey John, we have a new product that you’ll love: a wireless charger for your phone. Get it now with 10% off using this code: WIRELESS10”.
• Sending order confirmations or updates: You can use SMS marketing to send order confirmations or updates to your customers after they make a purchase on your website. For example, you can say “Hi John, thank you for your order. Your wireless charger is on its way and should arrive in 3-5 days. Here is your tracking number: 123456789”.
• Requesting feedback or reviews: You can use SMS marketing to request feedback or reviews from your customers after they receive their products. For example, you can say “Hi John, we hope you love your wireless charger. Please let us know what you think by leaving a review on our website. As a thank you, we’ll send you a 15% off coupon for your next order”.
• Building loyalty or referrals: You can use SMS marketing to build loyalty or referrals among your customers by rewarding them for their repeat purchases or referrals. For example, you can say "Hi John, thank you for being a loyal customer. Here is a 20% off coupon for 

  Here is a 20% off coupon for your next order. Share it with your friends and family and get a $10 gift card for every referral".

• Sending reminders or follow-ups: You can use SMS marketing to send reminders or follow-ups to your customers who have abandoned their carts, browsed your products, or shown interest in your offers. For example, you can say “Hi John, we noticed that you left a wireless charger in your cart. Don’t miss this chance to get it with 10% off. Hurry, this offer expires in 24 hours”.

• To use SMS marketing effectively for your dropshipping business, you need to consider the following factors:

• Get permission: You need to get permission from your customers before sending them SMS messages. You can do this by asking them to opt-in to your SMS list on your website, email, or social media. You should also provide them with an easy way to opt-out of your SMS messages at any time.
• Segment your audience: You need to segment your audience based on their interests, preferences, behavior, location, and other criteria. This will help you send relevant and personalized messages that resonate with your customers and increase conversions.
• Be concise and clear: You need to be concise and clear in your SMS messages, as you have a limited number of characters to work with (160 characters per message). You should use simple and direct language, avoid jargon and abbreviations, and include a clear CTA (call to action) that tells your customers what to do next.
• Be timely and respectful: You need to be timely and respectful in your SMS messages, as you are reaching your customers on their personal devices. You should send your messages at appropriate times, such as when they are most likely to open and respond to them. You should also avoid sending too many messages that can annoy or spam your customers.

• Conclusion

  Dropshipping is a low-risk and profitable way to sell online. However, it also requires some strategies and tactics to increase your sales and grow your business. In this article, we have shared 9 tips that will help you get more sales dropshipping in 2023. These tips are:

• Have a professional, conversion-optimized website
• Don’t have all products at a discount
• Use bundles to increase AOV
• Use a blog to further increase your revenue in the long term
• Offer discount after purchase to increase customer retention
• Use SMS marketing
• Enhance your email marketing
• Try to sell evergreen products
• Build a brand, not just a dropshipping store

• We hope that these tips will help you boost your dropshipping sales and achieve your business goals. If you have any questions or feedback, please let us know in the comments below.

  FAQs

  Here are some frequently asked questions about dropshipping:

  Q: What is dropshipping?

  A: Dropshipping is a business model where you sell products online without having to buy inventory, store it, or ship it to customers. You simply partner with a supplier who handles these tasks for you, and you focus on marketing and customer service.

  Q: How does dropshipping work?

  A: Dropshipping works as follows:

• You create an online store and list products from your supplier on your website.
• A customer visits your website and places an order for a product.
• You receive the order and payment from the customer and forward it to your supplier.
• Your supplier fulfills the order and ships it directly to the customer.
• You keep the difference between the price you charged the customer and the price you paid the supplier.

• Q: How much money can you make from dropshipping?

  A: The amount of money you can make from dropshipping depends on various factors, such as:

• The niche and products you choose
• The demand and competition for your products
• The price and profit margin of your products
• The quality of your website and marketing
• The customer service and satisfaction you provide

• There is no fixed or guaranteed income from dropshipping. However, some successful dropshippers have reported making six or seven figures per year from their dropshipping businesses.

  Q: What are the advantages of dropshipping?

  A: Some of the advantages of dropshipping are:

• Low startup cost: You don’t need to invest a lot of money in buying inventory, renting warehouse space, or hiring staff.
• Low risk: You don’t have to worry about inventory management, order fulfillment, or shipping issues. You only pay for the products that you sell.
• High scalability: You can easily scale up or down your business depending on the market demand and supply. You can also expand your product range or test new products without much hassle.
• High flexibility: You can run your business from anywhere in the world with an internet connection. You can also choose any niche or product that suits your interests and skills.

• Q: What are the challenges of dropshipping?

  A: Some of the challenges of dropshipping are:

• High competition: Dropshipping is a popular and easy way to start an online business, which means that there are many other dropshippers selling similar products as you. You need to find ways to stand out from the crowd and attract customers.
• Low control: Dropshipping relies on third-party suppliers who handle the inventory, fulfillment, and shipping of your products. This means that you have low control over these aspects of your business. You need to find reliable suppliers who can deliver quality products on time and handle customer issues professionally.
• Low margin: Dropshipping typically has low profit margins because you have to pay for the product cost and shipping fees from your supplier. This means that you need to sell a lot of products or have high-priced products to make a decent income.

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